Media Training

“You have before you the task of seeking new ways to announce Christ in situations of rapid and often profound transformation, and of emphasizing the missionary character of all pastoral activity.”

Benedict XVI

Why Media Training for Clergy?

The cameras, microphones, iPads and PCs etc., all make for an intimidating experience. Yet, that’s not all, just wait till the journalist asks that question.

The common temptation is to avoid the media altogether, their agendas, stereotypes and misunderstandings regarding the Church.

Yet, as clergy, you represent the Church in a special way, and exactly for that the media needs to hear from you. The dilemma: theological and philosophic terminology concerning contents of the Faith do not translate well into media lingo.

CAST wants to bridge the gap, and we know how to do it because we have studied both – communications and theology – and worked alongside both – media and clergy. Our media training for clergy is thus complete and comprehensive.

The Program

Our program is split between theory and practice.
The morning hours

are dedicated to theory, covering pre-interview preparation, getting into the journalist mindset, specificities of being clergy in the media world, etc.

The afternoon hours

are dedicated to mock interviews, analysis, elective sessions in which participants are given more practical insights and the do’s and don’ts of how to discuss specific topics.

Depending on number of participants and topics covered, per request, we offer several different options for program lengths, ranging from 1-3 days. For more information, please contact us.

Topics Covered

Our Media Training program covers a variety of hot button issues. To ensure participants fully benefit from the program, we recommend covering only two of your choice per day.

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Abortion

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Contraception

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Assisted suicide

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Gender

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Homosexuality

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Marriage

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Abuse Scandals

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Women in the Church

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The Church and politics

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Religious freedom

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Additional topics

can be covered, per request

Our Trainers

Click a trainer to read their bio!

  • Leslie Knopf
    Trainer
    Leslie Knopf
    Trainer

    Leslie has a Bachelor's degree in Spanish and International Relations and a Licentiate degree from the Pontifical University of the Holy Cross in Institutional Church Communications.

    Throughout her time in Rome, Leslie garnered ample experience in journalism, covering the canonizations of John Paul II and John XXIII and serving as a Rome correspondent for various Catholic publications in the States. Her work experience is supported by her education in media relations, media training, and crisis communications.

    Taking classes and working directly with clergy has offered her an inside look and understanding of the intricacies of media relations for clergy.

  • Cecilia O'Reilly
    Trainer
    Cecilia O'Reilly
    Trainer

    Cecilia worked as an International Media Coordinator for World Youth Day Krakow 2016 and World Meeting of Families Philadelphia 2015, constantly serving as an intermediary between Church and media world, faith and technology.

    She was also Rome Correspondent for the National Catholic Register, staff writer and translator for Family and Media, and contributing author to the peer review journal, Church, Communication and Culture.

    She studied Philosophy at Christendom College in Virginia, and Institutional Communications of the Catholic Church at the Pontifical University of the Holy Cross in Rome.

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